CLIENT
SERVICES
YEAR
LOCATION
CLIENT BACKGROUND
Maison Aurele composes fragrances in Grasse – its first signature scent needed a launch worthy of the perfumers.
We shaped the name, bottle, packaging and launch film, giving the scent a world of warm light, slow motion and Provencal gardens.
CHALLENGE
The challenge
A new house in a market ruled by heritage names, with a single shot at launch and a modest budget.
SOLUTION
The solution
A golden-hour visual world, a weighted glass bottle with a hand-tied ribbon and an intimate launch film shared first with 300 handpicked boutiques.
FRAGRANCE NAMING
BOTTLE & PACKAGING DESIGN
LAUNCH FILM
RETAIL EXPERIENCE
PRESS KIT
SHOWCASE
FIG. 01 – 04
Louis Marchetti
CEO, MAISON AURELE
RESULTS
