CLIENT
SERVICES
YEAR
LOCATION
CLIENT BACKGROUND
Vellum has milled fine paper in Kyoto for three generations – yet on the shelf it looked like every other notebook.
The company asked us to bring its craft to the surface: packaging that explains the paper by touch, and a print system its small team could run itself.
CHALLENGE
The challenge
Forty products, six inconsistent labels and no hierarchy. Retail buyers couldn’t tell the premium lines apart, so the best paper sold at the lowest price.
SOLUTION
The solution
A modular packaging system with blind-embossed marks, honest material swatches on every pack and a quiet colour code for each paper weight.
PACKAGING SYSTEM
PRINT & EMBOSSING SPECS
PRODUCT NAMING
RETAIL DISPLAYS
BRAND GUIDELINES
SHOWCASE
FIG. 01 – 04
Kenji Mori
OPERATIONS LEAD, VELLUM
RESULTS
