CLIENT
SERVICES
YEAR
LOCATION
CLIENT BACKGROUND
Atelier Neuf wanted its autumn campaign to feel like Paris itself – unposed, in motion and impossible to scroll past.
We directed a four-day street shoot across the Marais and Saint-Germain, then built the campaign system that carried it from billboards to stories.
CHALLENGE
The challenge
The label’s previous campaigns looked expensive but interchangeable. Engagement had flattened and the brand was losing its younger audience to louder newcomers.
SOLUTION
The solution
A documentary-style campaign shot on the street with real Parisians, framed by a bold editorial grid and a single red accent that runs through every touchpoint.
CAMPAIGN CONCEPT
ART DIRECTION & CASTING
STREET PHOTOGRAPHY
OUT-OF-HOME & SOCIAL
LOOKBOOK DESIGN
SHOWCASE
FIG. 01 – 04
Elena Vos
ART DIRECTOR, ATELIER NEUF
RESULTS
