CLIENT
SERVICES
YEAR
LOCATION
CLIENT BACKGROUND
Nordhaus makes honest Danish furniture – built to last decades, sold through a website that felt like a spreadsheet.
The family-owned studio asked us for a brand and a store that feel like walking into one of their rooms: warm, unhurried and quietly confident about the craft behind every piece.
CHALLENGE
The challenge
A loyal following offline, almost none online. Product pages listed dimensions but never told the story of the wood, the joinery or the people – and 64% of visitors left before seeing a single collection.
SOLUTION
The solution
A calm Scandinavian identity built on natural light and material close-ups, and a room-first store where you shop complete spaces before single pieces.
BRAND STRATEGY & POSITIONING
VISUAL IDENTITY & TYPOGRAPHY
E-COMMERCE WEBSITE
PRODUCT PHOTOGRAPHY DIRECTION
SHOWROOM SIGNAGE
SHOWCASE
FIG. 01 – 04
Julia Sorensen
HEAD OF BRAND, NORDHAUS
RESULTS
