CLIENT
SERVICES
YEAR
LOCATION
CLIENT BACKGROUND
Solstice designs bright, playful womenswear in Milan – and needed a store as bold as the clothes.
We art-directed the seasonal shoots and rebuilt the e-commerce experience so every collection launches like a fashion week show.
CHALLENGE
The challenge
Beautiful clothes, flat product shots and a slow checkout. Mobile shoppers – 80% of traffic – abandoned carts at nearly twice the industry rate.
SOLUTION
The solution
Colour-blocked studio photography, a swipe-first mobile store and a three-step checkout that keeps the energy of the brand to the very last tap.
ART DIRECTION
SEASONAL CAMPAIGN SHOOTS
E-COMMERCE DESIGN
MOBILE CHECKOUT
SOCIAL TOOLKIT
SHOWCASE
FIG. 01 – 04
Marco Bellini
FOUNDER, SOLSTICE & CO.
RESULTS
